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Concepts — Objects & Data Model

This section defines the core objects in the Nexus data model. Understanding these objects is essential for working with the API, building integrations, or interpreting the database reference.

Every object in Nexus is scoped to an organization (tenant). Row-Level Security enforces this at the database level.

Object categories

CategoryKey objectsDescription
Contacts & CompaniesContact, Company, Label, Journey StagePeople and businesses you interact with
Conversations & MessagesConversation (Chat), Thread, MessageOmnichannel communication records
Orders & FulfillmentOrder, Order Item, Pick List, Shipment (AWB)Sales and fulfillment lifecycle
Inventory & WarehousingInventory Item, Warehouse, Bin/Location, Stock MovementPhysical goods tracking
IntegrationsWhatsApp Credential, Shopify Connection, Meta Page, Courier ConfigExternal service connections
AutomationWorkflow, Trigger, Action, Automation RuleEvent-driven process automation
AI & AnalyticsAnnotation, Tag, Insight, Risk Flag, CS MetricAI-powered intelligence layer